Case 03
TheRehearsal Dinner Club
A New Year’s Eve dinner club in Leicester — event identity, posters and a social campaign presented by Curated Chaos.
Client
The Rehearsal Dinner Club
Year
2025
Focus
Event branding & social campaign
Disciplines
Event branding, Social design, Video, Partnerships
What I did
0K
Instagram views in 30 days (28 Nov – 27 Dec)
0.0K
accounts reached by the ad campaign
0.0K
ad engagements · 3,622 link clicks
Working with industry specialists and making it a night to remember. I partnered with leading brands and artists and YUAF to bring this evening full of celebration.
The NYE Rehearsal Dinner Club — Empire Hall, Leicester, 31 December 2025 — presented by Curated Chaos in collaboration with Book Your Babysitter. A 3-course meal, drinks packages and live entertainment, with headline act Panjabi Hit Squad featuring DJ Tak, Sura and Zeta Sky.
I ran the event campaign end to end: the identity, posters, flyers, stories, reels and paid social. Over 60 days the ads delivered 153,940 views and 87,871 accounts reached.
Partners
I.
A poster you can hear
Loud yellow, black and white, hand-placed stickers and a mission written to be read out loud: encouraging people to get out, tackle loneliness and empower young minds through connection.
II.
Built for the feed
Teasers, reels and a consistent Instagram grid carried the build-up to the night — from the first “Curated Chaos presents” to the venue reveal.
III.
The event campaign
The headline flyer led the paid campaign, with Panjabi Hit Squad story teasers, a digital-screen placement in the city and a steady drumbeat of posts right up to the night.
IV.
The numbers
164,194 views in 30 days, 153,940 ad views, 87,871 accounts reached, 29,709 engagements and 3,622 link clicks across the campaign window.
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